With the almost endless variety of ecommerce plugins available today, it’s easy to get lost in the search for the plugin that is ideal for you and your individual needs.
Fortunately this isn’t a search you have to undertake on your own, and putting aside the differences in available features, there’s also a significant and established industry record to that can be taken into account.
With these two factors in mind, below is a list of the best WordPress ecommerce plugins as well as a brief consideration of what make these options excel in a highly competitive marketplace.
Long before many of the WordPress ecommerce options available today ever existed, WP-eCommerce was already one of the most trusted names in the market. WP-eCommerce utilizes what is now a fairly standard business model for ecommerce plugins by offering their service as a free download with a range of useful extras that can be purchased as add-ons if or when needed.
The free WP-eCommerce plugin includes features like coupon codes, discounts, complete control over the calculations determining shipping costs, product RSS, support for multiple languages and currencies, support for PayPal/Google Checkout, inventory control, and even a sales overview page. While purchased extras are not required, they do allow you to integrate your business with anything from FedEx Shipping to the USA e-pay service.
Jigoshop is another name that is no stranger to the world of WordPress e-commerce. Much like WP-eCommerce, Jigoshop is available free for download or packaged for sale with a variety of premium themes through Jigoshop. Because these premium themes have been developed alongside Jigoshop itself, they combine professional grade WordPress design alongside simple ecommerce integration that enables you to get the whole package for much cheaper than the cost of designing and implementing a typical ecommerce site.
Jigoshop’s features include inventory tracking, discount codes, tax/shipping control, customer accounts, and of course order management. Jigoshop also supports extensions which can further its basic functionality to support everything from the most exotic payment gateways to simple marketing enhancement plugins. And because Jigoshop is an established name in e-commerce, a variety of third party developers have flocked to the service as grounds for creating some of the most useful extensions to the service.
WooThemes is the world famous outlet for some of the most widely regarded premium themes in the world of WordPress, and WooCommerce has been quick to live up to that reputation. One of the most significant advantages of the WooCommerce platform is that there is a huge range of available themes that already have full integration with the service. This naturally includes all of the WooThemes premium themes, but also many third party themes as well. With many of the same core services as Jigoshop and WP-eCommerce, WooThemes is downloadable for free with a variety of useful extensions available for nominal fees.
Cart66 is divided into a free version and a professional version with a small number of licensing options for the latter. The free version offers the more basic features you needed of an e-commerce platform like currency support, order management, promotional support, and control over tax and shipping costs.
But for those who come to love what Cart66 has to offer, the professional version offers several unique features that range from highly niche business needs to recurring payments and membership access content. It’s also worth noting that the professional version of Cart66 supports full integration with the ever popular Gravity Forms plugin. And most remarkably, both versions of Cart66 allow you to sell products from any page – including Facebook.
Short for ecommerce widgets, Ecwid is a fully loaded ecommerce plugin that can be added to any blog, WordPress or otherwise. What makes Ecwid unique that it utilizes a have your cake and eat it too approach to ecommerce. This is done by offering both flexibility of professional ecommerce platforms as well as the performance and speed of do-it-yourself ecommerce solutions.
With both free and premium plans available, full AJAX support, and some of the fastest infrastructure of any ecommerce plugin, there’s little room for error with Ecwid. You can also expect seamless updates to the Ecwid plugin that automatically enable new features whenever they’re added to the service.
Unlike many of the plugins present on this list, there is no free version of Shopp. As a premium grade plugin, a single website license for Shopp will set you back $55. But in a world where you usually get what you pay for, it’s safe to say Shopp is worth every penny. Fully integrated with PayPal Standard/Express, 2Checkout, Mollie, FirstData, Stripe, FedEx, UPS, USPS, Amazon, Shipwire, and more, Shopp is truly the gold standard when it comes to e-commerce plugins.
Designed specifically for WordPress integration, Shopp includes some of the simplest administration tools of any e-commerce plugin, making it an ideal starting point for novices. It also includes the widgets, custom menus, and ecommerce post types that are ideal for WordPress blogs.
With a little more than half a million downloads to date, eShop is one of the more popular and accessible plugins on this list. Widely used in ecommerce, eShop includes support for basic statistics, sales data gathering, shipping options, automated email purchase confirmations, stock control, product options, and much more. Fully supported and persistently updated to meet the emerging demands of ecommerce and technology, eShop’s simplistic yet reliable approach to ecommerce is ideal for anyone who wants as many features as possible without having to pay a dime.