How to Optimize Your Image Content for Pinterest

Many marketers focus the majority of their efforts on Facebook, Twitter, and Instagram, giving little thought to Pinterest. While it is smaller than these other three networks, there is no question that it has a powerful presence in the social media world. Consider the fact that in 2015, more than 25 percent of social network users and 18 percent of internet users in the United States will use Pinterest. Optimizing your image content is key for reaching this demographic of social media users.

Use a portrait orientation for the header image

Pinterest displays images in portrait orientation. This means that if you create header images in portrait orientation, users will see the whole images right from the home page or a search page without having to click through to the pin. Portrait orientation allows you to tell a story much more effectively than you would be able to tell that same story with landscape orientation. For example, if you’re sharing a recipe for soup, you may want to capture several steaming bowls of soup with a fresh basket of bread in the background. It is much easier to set up this composition for portrait orientation. You may also decide to create a portrait oriented collage for the header image with multiple images to give readers a better feel for the content.

Include text on the header image

Aside from writing Alt Attribute tags (see next paragraph) for your header images, you have no control over the captions that users create for your content. While many users include detailed information in their captions, many users don’t. Including text right on the header images ensures that all Pinterest users will know what the content entails. You may want to think about including a logo or URL so that there is no question about the source of the content. Choose easy to read fonts, font sizes, and font colors that don’t distract from the images.

Write an ALT Attribute tag for the header image

An ALT attribute is an attribute of the img tag. It is intended to serve as an alternative for a visual if the image can’t load. Many internet browsers also display the alt text when a user rests his mouse on an image. Pinterest pulls the ALT attribute automatically each time a user pins an image with a tag. Writing these tags increases the odds of having the captions that you want for your content on Pinterest. Keep the ALT attribute concise and use targeted keywords to boost search results.

Mix up your image content and tags

You don’t want your image content to become formulaic. Posting the same type of images over and over again turns off users and can hurt your search engine results. Be authentic and avoid becoming repetitive or boring.

Above all, use high quality, relevant images

Finally, if you’re only going to focus on one aspect of image optimization, it should be the quality of your images. Even without portrait orientation, text, and tags, it’s much more likely that users will pin high quality images. Choose images that are relevant to the given content so that Pinterest users will understand what type of content they’re getting, whether or not a user has included a detailed caption.

Creating optimal Pinterest images is as ongoing process. Don’t stress about overhauling all of your content. Instead implement these strategies for all new content and make updates to older, high traffic content as you can. Don’t be afraid to experiment with different tactics until you settle on the methods that work best for your blog or website.

How to Become a Freelance Travel Writer

Writing about travel as a career requires you to have a wicked sense of adventure, but it is also one of the most amazing, rewarding and incredible careers you can have. It’s one of the only professions that allows a freelancer to see the world and write about their adventures at the same time, while getting paid to do it. If you have an itch to travel and an ability to master your adventures in words, a freelance career in travel writing might just be for you. However, don’t pick up your backpack just yet. There is a little more to travel writing than wandering the English countryside with your laptop in hand.

Do Your Research First

If you fail to plan, you plan to fail. Spend some time learning about successful freelance travel writers of today and years past. Learn what editors want. Read everything you can. Check out travel articles and take a lesson from the experts.

If you can find a mentor, that’s even better. Try contacting different travel writers and ask them about their travel writing experience, and ask for some tips on breaking into this highly-competitive industry.

Take a Class

While you don’t necessarily need a journalism degree to be a travel writer, a little education can take you further than natural talent alone. Investigate a few different writing courses until you find one that interests you. Brush up on your grammar, take a class on style or sit in on a lecture specific to writing for travel magazines. Taking a class in your weakest area will make trying to land a gig in the travel writing industry a little bit easier.

Pitching to Magazines and Writing for Blogs

After you have done your homework and taken a class or two, it’s time to get to work. Start following a few different travel magazines and blogs. Then, make your own blog, and include your own writing samples on it. To start, write about different places that you have been and use those as part of your online portfolio. Then, start contacting different editors with your samples, and query some new ideas.

Know that it won’t be easy. Don’t get down if you find yourself rejected the first few times you submit to a publisher. Try to remember that they are only rejecting your idea, they are not rejecting you, and that rejection is part of the writing business. However, if you find yourself being rejected more than accepted, it might be time to brush up your skills just a little bit more.

Plan Your Trips

The cardinal rule of any kind of writing is to “write what you know”. When it comes to freelance travel writing, plan a few trips with your laptop in tow. As you travel to your dream destinations, write about your experiences while you are still there. This makes your adventure a working vacation and can even help you write off some of your expenses as a business expense on your taxes. Once you are done with your adventure, submit that to different editors until you find someone interested in publishing your travels.

Focus on specific genres. For example, you could focus on frugal traveling, traveling to exotic destinations on a specific budget or even spontaneous traveling.

Lastly, it’s always important to remember that writing about travel for a living takes loads of passion, perseverance and wild sense of adventure. If you have those three things, you are already half way there.

Buffer vs Hootsuite

The ongoing debate between fans of HootSuite and Buffer has been raging in the social media marketing circle for a number of years.

Like with so many things in life, there is no definitive answer to which is better. This is because each product has its own unique features that will cause some people to prefer one over the other. There are even some people who use both for different aspects of their marketing.

Below you’ll discover some of the strengths and weaknesses of both, allowing you to gain insight into which one is better for you.

Scheduling

For most marketers, scheduling is the most important aspects of any social media management tool. After all, there are more than 100 hours each week you’re not going to be at your desk working on your social media profiles, much could mean 100 hours of missed opportunities. Allowing you to schedule posts well in advance is the only way the you can reliably ensure your profile will remain active and engaging, even when you’re sleeping or not at work.

With HootSuite, scheduling options might be described as run-of-the-mill for this type of software. You can schedule a tweet by writing it directly into the app, or using the HootSuite extension. There’s also an auto schedule feature that can help you preselect the optimal times for posting.

On the other hand, Buffer has quite a bit to offer when it comes to scheduling. To begin with, it allows you to create a daily posting schedule to automatically post tweets at routine times. Second, the Buffer browser extension is considerably superior to Hootsuite’s extension, enabling the scheduling of your next tweets to be as simple as clicking the Buffer browser icon once. And if you want to make your own Tweet, just highlight some text and the extension will pick that up for you.

Shortening Links

Cutting down on the size of your links can be critically important, and the way you do it matters. If you look at the performance history for some of the most popular URL shortener, you’ll find that there are considerable differences between their uptime and daily loading performance. The default URL shortening for HootSuite is ow.ly, with additional options on ht.ly, owl.li, and htl.li. Unfortunately, these are some of the lesser performing and less popular URL shorteners. Additionally, because they’re not as popular as other services, it’s likely that there less likely to be clicked. Buffer is slightly better in this category as well because it uses the popular and well-known bit.ly, which may translate into a higher click-through rate for your links.

Pictures

Sharing photos is an essential ingredient for boosting your engagement. Sadly, HootSuite lacks any real means of scheduling tweets with pic.twitter content. While it’s still possible to share images through HootSuite, they will appear as shortened links as opposed to actual embedded images. This means photos shared through HootSuite won’t be automatically expanded or even displayed in someone’s twitter feed unless they bother clicking the link.

With Buffer, there’s several ways to schedule content using pic.twitter images. You can directly upload through the Buffer app, right-click an image in your browser and share it with the Buffer extension, or even retweet someone else’s image content directly. Additionally, Buffer allows you to disable link shortening, helping to ensure that your shared image appears as an embedded photo rather than a bit.ly link.

Social Listening

Finally, it’s worth mentioning the social listening aspects of these two platforms. Keeping tabs on what your followers are saying about you and your brand is absolutely essential to success on social media. Not only do you need to keep a close eye on brand mentions, you also need the capabilities to monitor what other people are saying about similar brands and companies.

Unfortunately, because Buffer is primarily a scheduling tool, it has very little to offer in the way of social listening. By contrast, HootSuite wins almost by default. This is because social listening is one of HootSuite’s best features, largely due to its ability to generate multiple individualized content streams for you to listen to. The easy-to-use listening interface also makes it very simple to get an overview of what people are talking about on Twitter.

The Verdict

As you’ve seen, there are different pros and cons for both tools. If you’re looking for stronger scheduling features, it’s hard to beat Buffer simply because the app has specialized in offering first-rate scheduling. On the other hand, if you need social listening, HootSuite should be your choice hands down. Although using both won’t be possible for everyone, doing so would probably be an ideal solution for those who have the available resources.

5 Free Essential Tools for Improving Your Blog

Maintaining a top-notch blog can be one of the more challenging aspects of managing the online presence of your business.

Thankfully, there is a wide variety of free tools available that can help ease the burden of your workload and improve the efficacy of your efforts.

Below you’ll find a short list of the top five free essential blogging tools, and how they can be used to improve your own blog. From tools for social outreach to basic brainstorming, you’ll be sure to find at least one thing that can give your blog a boost.

Easy Tweet Embed

The easier it is to share your content, the more likely people are to do it. That’s where Easy Tweet Embed comes in. This free app enables you to create pre-populated tweet text any every one of your posts, which can let your readers retweet what you have to say without depending on them to create their own tweet. These pre-populated fields are also great for capturing attention from influential members of Twitter because any tagged individuals receive a @mention every time a tweet is created. In short, Easy Tweet Embed allows you to boost traffic to your Twitter account, promote your content, and markedly improve engagement with your fans.

BuzzSumo

Whether you’re brainstorming for new ideas, working on improving your email outreach, or trying to give an edge to a social media marketing campaign, BuzzSumo can help. Simply provide BuzzSumo with a domain name and it will offer you an extensive set of search results for the most popular content on that domain. These results incorporate some of the most successful social media networks, including Google+, Twitter, Facebook, and much more. You can also search by author, enabling you to audit an individual’s body of work, or simply study influential members of your niche for your own benefit. And if you don’t want to revisit BuzzSumo every week to keep up with the latest results, you can even set up an email alert for one of your searches for perpetual coverage.

StayFocusd

For anyone who uses the Google Chrome browser and has a hard time remaining on task while working, StayFocusd is the answer. This app allows you to disable specific websites, or to set time allowances for those sites, allowing you to stay on task and cut down on how often you indulge in distractions like Facebook. The next time you’re struggling to meet a deadline, consider using the StayFocusd App to help you keep your nose to the grindstone.

Internet Archive

Does your blog involve audio or podcasts? If so, you may find Internet Archive to be an essential addition to your blogging arsenal. Although you’ll hear more fanfare about paid services like Podomatic or Soundcloud, they can quickly become expensive if your needs exceed their free storage limits. By contrast, Internet Archive offers one of the Internet’s most secure and reliable audio file storage services, all at no cost. Setting up your own account is almost instant, and using the service is just as simple. After you’ve upload your first file, you can embed it as an mp3 directly on your site, and it will sound as crisp and clear as any of the Internet’s most premium hosting solutions.

Namechk

One of the earliest stages of preliminary research for any blogging project involves ensuring your desired usernames and hashtags are not in use on popular social media sites. Sadly, this can be an incredibly time-consuming project involving dozens of hours on just as many sites. That’s where Namechk can help. This free app allows you to search almost every social media site online, more than 150 in total. Just provide the right keywords and Namechk will let you know where they’re in use and which are available. Not only can this save you a great deal of time, it may introduce you to a variety of networking sites you’d overlooked.

10 Best Apps for Writers

The past two decades have changed what it means to be a writer, as technology has taken us from scribbling in on a legal pad to word processing from the palm of your hand.

With the use of smartphones, tablets, and other modern devices, the potential to share and enhance your writing has never been so great.

Below you’ll find a few apps that can help be a muse to you, inspiring your creativity, and help you take the next step towards finishing your next big project.

Penultimate

Penultimate is an award-winning iPad app that helps writers combine the experience of writing on a notepad with the convenience of the digital age. It enables you to write, sketch, or otherwise scribble directly on your iPad as though it were a piece of paper, then allow you to save and sync your documents with Evernote’s comprehensive cloud features. All your notes are easily searchable and available on any device you use.

Storehouse

If you want to integrate photos, videos, and text into a single document, Storehouse is exactly what you need. With one click publishing and professional design templates, this app can help ensure your work always looks its best. After you’ve published your story, it’s designed to look great regardless of the device it’s loaded on. As the winner of the Apple 2014 design award, Storehouse is definitely worth checking out on the basis of its novelty alone.

Merriam-Webster Dictionary

A dictionary and a thesaurus are essential to the writer’s profession, but gone are the days of having to sift through a dusty 3,000 page tome to find the words you’re looking for. With the Merriam-Webster app, you can enjoy access to all the illustrations, foreign words, and definitions you can find in a standard dictionary.

Evernote

If you need to store and organize information, you need Evernote. This digital note keeper enables you to organize your ideas along with photos and audio recordings to ensure your ideas are as rich as they are in your head. There are several valuable time-saving functions, including a search tool, comprehensive syncing, and one-click sharing to most social networks.

Dragon Dictation

Do you think faster than you type? If so, you need an app that can keep up with the speed of your own creativity. Just load up Dragon Dictation and hit the record button, and whatever you dictate to your mobile device will automatically be transformed to text. Dragon will even help you put your lengthy text documents directly into an SMS, email, or publish directly to Facebook!

SelfControl

Are you easily distracted? SelfControl is an app that can help create a whitelist and blacklist of websites on your device, allowing you to eliminate distractions and focus on the task at hand. The app also comes with a timer that can help you keep an eye on your deadline as you work through the day.

Draft

True to its name, Draft is an app that helps you improve the draft you’re currently working on. This free app has been designed to help writers gain the benefit of another person helping look at your work. With Draft, your editors can submit changes to your draft directly to you, allowing you to review them before accepting or rejecting them. If you’re working on any collaborative projects, Draft is a must have.

Poetica

Whether you’re working on your next blog post or you’re just writing an email, sometimes you need a little help from your friends. Poetica can help you get another set of eyes to look at your work, allowing you to share, import, and save directly from the app. If you ever need help with proofreading, Poetica is definitely worth checking out.

Writer Pro

This premium writing suite can scan your writing, highlighting your use of nouns, verbs, prepositions, adjectives, and conjunctions, allowing you to easily read and refine your writing. If you’re doing anything involving technical writing, Writer Pro is a must-have. It’s also worth noting that every document is synced directly with the iCloud.

Shareist

The Shareist app is elegant, yet simple. It works by placing a button on your browser that helps you plan and distribute content. Capture text, videos, images, and other types of media to Shareist. Once you’ve got a few ideas saved, Shareist allows you to tag and comment on them, enabling you to turn those inspirational bits into full blown blog posts, eBooks, social medial posts, or newsletters. Shareist is the go-to platform for anyone who has to publish to several networks.

4 Best Evernote Alternatives

If you’ve tried Evernote and discovered that it left you wanting, don’t fret. There are dozens of great Evernote alternatives available, most of which are completely free.

Although Evernote isn’t for everyone, with a little reading, it’s easy to find a perfect match for your own note needs.

Below we’ll look at five Evernote alternatives, paying special attention to their unique features.

Google Keep

Google Keep

If you want your app to create basic lists and reminders, like a sticky note, Google Keep is exactly what you’re looking for. As a member of the Google family, Google Keep is completely supported by Android, and the associated Android widget is actually surprisingly useful for digging into your notes quickly. Of course Google Keep is simple enough to comfortably use on any device, but many people find the widget useful enough to run this app on their Android devices, even if they want to use a more robust app elsewhere.

OneNote

Microsoft OneNote

To compete with Google’s entry on this list we have Microsoft’s OneNote. Although OneNote had humble beginnings, today it’s one of the most popular note apps, supporting nearly all Android, iOS, and Windows devices. Like with some of the more substantive note taking apps, OneNote allows you to take notes as lists, photos, and even voice recordings. And naturally, these notes can be synced on all your devices with just one tap. OneNote may lack special functions and features to really make it stand out, but there’s no denying that it’s good at what it does.

Simplenote

Simplenote

If you’re looking for a straightforward, no-nonsense app, Simplenote is it. Living up to its name, and in a fashion similar to Google keep, Simplenote isn’t concerned with offering any bells and whistles. Simplenote tries to offer you everything you need, and nothing more. That includes every safety and accessibility convenience of modern note apps, including file backup and sync across your devices, a quick search tool to help you find the notes you’re looking for, and a powerful note tagging system.

Quip

Quip
In many respects, Quip’s leading strength is cross platform support. This app can be found on iOS, Android, Mac, PC, and virtually anything else with an Internet connection. This means that no matter how many devices you have, Quip can help you keep your thoughts organized in a coherent manner. Quip also makes it easy to sort through files and folders, share that data with others, and store files and notes for collaborative projects.

 

4 Best XML Sitemap Generators

Sitemaps are a list of URLs from your site, organized and prepared so that search engines can easily and accurately index all of your content.

XML sitemaps are particularly useful for new sites, sites with dynamic content, sites with hundreds or thousands of pages, and sites with complicated navigation.

Below you’ll find a list of the top four XML sitemap generators online, so rated for ease of use, functionality, and accuracy.

Once you’ve created a XML Sitemap, you can submit it to Google using Google Webmaster Tools and to Yahoo and Bing using Bing Webmaster Tools.

Google Sitemap Generator

Most sitemap generators procure information about a site by either having a spider crawl them or looking at file lists directly on a server. The Google Sitemap generator combines both of these methods to discover all the URLs on your site and then prepare several different types of sitemap files for your consideration. It can find URLs based on your traffic, log files, and files on the server, which always renders a highly relevant and effective sitemap.

FreeSiteMapGenerator

Like the name suggests, FreeSiteMapGenerator has all the tracking tools that you’ll need for an XML sitemap. There are a few relatively advanced features, like being able to automatically ping Google anytime a new sitemap is uploaded, but this tool requires little technical proficiency to use. The downside is you’ll need to create a few account to use the service, but the massive 5,000 URL limit makes that more bearable.

XML-Sitemaps

With little more than a URL, XML-Sitemaps can give you a sitemap in all four major formats, .xml, .txt, .ror, and .html. This is arguably the most user friendly tool on this list, combining a simple interface with a key terms dictionary for anyone who needs something explained in more detail. Like most sitemap tools, this one is limited to 500 indexed pages, but there’s also an unlimited version of the software that has no page limit. The unlimited version will even automatically submit your data to search engines!

WebSiteMap

Combining ease of use with remarkably advanced functionality, this XML sitemap generator is equipped to handle page redirects, cookies, encoded URLs, and several other sticky spots that normal XML mapping tools can’t handle. This tool also prides itself as remaining compliant with all rules and standards set by Google, and includes a broken link checker to sweeten the deal. Although the daily page limit of 3,500 isn’t a leader on this list, it should be more than enough for most users.

7 Ways to Use Facebook for Marketing

Over the past few years, Facebook has become one of the valuable and important marketing tools on the Internet.

As the largest social networking site in the world, there are dozens of ways that Facebook can help you market your business, from its highly targeted advertising to the valuable SEO link building that comes from sharing your content.

Of all the ways to use Facebook for marketing, these are without a doubt the top seven.

The Facebook Fan Page

Facebook Fan Page

The most elemental way to market your business on Facebook is to have your own fan page. This page allows your business to identify itself, not just as a listing of its services, but as a content sharer that is able to establish a sense of character and personality for your business. The Facebook fan page can be used for virtually any marketing objective, from improving fan engagement with your content to driving visitors to your site.

Facebook Ads

Facebook Advertising

Like the Facebook fan page, Facebook ads can be used to help you further several diverse marketing objectives. For instance, you can use it to drive traffic to a landing page, increase the number of likes on your fan page, and just about anything in-between.

Facebook advertising is an especially potent way to market your business because of Facebook’s powerful demographic targeting. Their constantly improved advertising platform allows you to target users by their age, location, interests, and even recent behavior. You can set detailed ad budgets that help you keep a close eye on your ROI, and Facebook contains everything you need to keep track of your progress with ad performance tools.

Social Media Contests

Facebook Contest

Contests and other types of social media promotions has become an age old tactic for increasing your fan base and building brand awareness. Due to several recent revisions to the Facebook contest rules, it’s much easier for brands to launch a contest without having to worry about working with third party applications or too much oversight from Facebook. If you’re new to the world of social media promotion, there are several free contest templates available online. The two most noteworthy are ShortStack and Pagemodo.

Open Graph

Facebook Open Graph

Open Graph is a little known Facebook feature that allows businesses to apply a label to the specific actions of their fans. Businesses who connect to their readers with a third party app can post on that user’s Facebook wall whenever they perform an action through the app. Whenever a site asks someone to sign into Facebook, it’s usually to connect them to Open Graph. For instance, when you log into Spotify with your Facebook account, Spotify can post information about the songs you’re listening to in your news feed. This allows businesses a way to deliver their branded message directly into the newsfeed for all that user’s friends.

Facebook Exchange

Facebook Exchange

Another little known Facebook feature, Facebook Exchange is a means for advertisers to combine targeted advertisements with real time bidding. In Exchange, advertisers target a specific audience on the basis of their Internet history. If someone visits a product page but doesn’t follow through on that visit with a purchase, the retailer can run an ad on the previously visited product through Exchange. These re-targeted ads allow businesses to generate leads and retain customers simultaneously.

SEO

SEO - search optimization

It would be remiss to ignore the SEO ramifications of having an active Facebook profile. Facebook is the largest social networking site on the Internet, and that’s a big deal. Search engines like Google use sites like Facebook to help figure out where content should rank in a SERP, and being active on Facebook is one of the easiest ways to capitalize on that organic traffic. Due to its size and ubiquitous nature, virtually any long term marketing effort on the Internet almost necessarily requires Facebook in order to make your business visible online.

Gated Content

Facebook Free Content

Whether you’re talking about offering a coupon or an eBook, providing gated content on Facebook is a great way to create engagement with your brand while building your fan base. It’s also a great way to create incentives for customer conversion, and it requires little work to perform. If you don’t know how to create a gated page, there are gated content creators that can help with every step of the process, like the Facebook Coupon App. Several of these automated gateways even allow you to post on a user’s wall after they participate to spread the news.

There Are More

With a little bit of elbow grease, just about anyone can capitalize on nearly all seven of these ways to market your business on Facebook. If you’re looking for instant gratification, you can see immediate results with Facebook advertising. On the other hand, if you’re looking for a long term investment, Facebook has at least half a dozen different ways for you to build your brand. There’s really something for everyone at Facebook!

9 Best Online Backlink Checker Tools

These days, link building is one of the most important parts of search engine optimization. The quality of your link profile is a boon or a curse depending on how you build it.

If you’re trying to gain some insight into your own link profile, please consider the following list of the best online backlink checker tools. From free solutions to premium tools for SEO professionals, you’ll find something for everyone.

Analyze Backlinks

Given a domain name and a piece of anchor text, Analyze Backlinks relatively simple site can give you all the information you need. Notably it includes the optional ability to only show links from the homepage, find anchor text and outbound links, or increase the speed of your searching drastically by turning these features off entirely. You can also search for text on the source code of a backlink.

Backlink Watch

Although Backlink Watch is another free service, there are a substantial amount of advertisements that pop up every time you complete a search, including a large banner popup that has to be manually closed. In spite of all that, this tool deserves a place on the list of best options available because of the high quality of the available reports. The information provided is nothing short of entirely thorough and includes information on external backlinks, SEO issues, nofollow tags on backlinks, and more.

Open Site Explorer

As an official MOZ tool, Open Site Explorer service is no stranger to those involved in the world of SEO. Not only can you get detailed backlink information, you can even compare pages to one another with multiple URLs. Information in the report includes total internal links, total external links, the authority of the page, information about the domain itself, and much more. Information is also presented attractive graphs rather than dry statistical data alone. Advanced reports require a MOZ Analytics subscription, but that’s only necessary for attractive extras like increased search volume or link tracking.

Link Diagnosis

Link Diagnosis allows you to analyze links with three different types of algorithms, variable depths to the PageRank scanned, speed settings, and the ability to select between individual pages and entire sites. Unfortunately it’s one of the slower tools on this list, with many reports taking as many as two minutes to do a single scan. Additionally, you’ll need to use Mozilla Firefox and the official Link Diagnosis browser extension in order to view full reports. But when you finally do get around to receiving those reports, you’ll find them very detailed as well as easy to export and save the data.

Ahrefs

With internal updates every 15 minutes, Ahrefs combines up-to-date information with a user friendly interface that makes it easy for anyone to improve their SEO. You can separate new, internal, and external links, list by anchors, linking domains, or best pages, all with a single click. Like some of the other services on this list, AHREFS includes a premium membership options. While free members are restricted to 10 backlinks per request, this cap can be raised as high as 30,000 depending on your membership.

Majestic SEO

Calling itself the Internet’s largest link database, Majestic SEO is the largest publically available index of its kind. With free training videos to help you learn some of the more advanced features, Majestic SEO combines all the amenities of a free backlink checker with the quality of a premium service. Although premium accounts are available for this service, these extras are specifically designed for SEO professionals who need to work with highly technical options like API access.

Small SEO Tools

Backlink Checker by Small SEO Tools is simple tool that combines many SEO fundamentals like link tracking, backlink checking, plagiarism checking, and revererse IP domain checking all into once place. Although there isn’t as many options or functionality as some of the other tools on this list, this site gets the job done and offers enough functionality that you’ll probably want to use it for more than backlink checking.

iWEBTOOL

If you’re looking for short and sweet, look no further. Backlink Checker by iWEBTOOL is about as simple as a backlink checker should be, so it’s an ideal place for an amateur to the SEO game to start. The only significant drawback is that there’s a 10 per hour limit on searching. However a premium account can change that, and premium services are at some of the lowest price of any serviceon this list, starting as low as $4.95 per month.

Rank Signals

The first thing you’ll notice about Rank Signals is how fast it is. Where other tools of this type can take a full minute to return search results, this service can handle essentially any site you throw at it in a matter of seconds. The data you receive from your searching isn’t as detailed as some of the alternatives you can find on this list, but if you’re looking for a simple backlink checker and time is an issue for you, RankSignals is the way to go.

How To Put Music On Tumblr

Like most Tumblr customization, adding a music player is easy and should only take a few minutes to even the most novice computer users.

Better still, depending on which media sites you use to play music, creating your own personal playlist may be as simple as performing a single import!

Although you will have to deal slightly in HTML, you don’t need to know any coding, and it’s virtually impossible to mess up so long as you carefully follow some simple instructions.

SMCPlayer

SCM Music Player

Installation of SMC Music player is incredibly simple. Just head to the SMC site and scroll down to the “Choose Skin” tab. From here you can select what skin you want your music player to be. Once you’ve decided on a skin, navigate to the “Edit Playlist” tab. Here you’ll choose the songs that will appear in your player as people browse your blog. You can either manually upload a track or select one off of a third party site like YouTube. To enter from a third party site, just enter the song title, the song URL. You can also upload music from an RSS podcast or sound cloud with the playlist URL. Notice that you can click the play button on the virtual player to hear how your song sounds.

After your song selection is complete, you can move to the configure tab to set the options for your player. Here you can adjust song shuffling, auto play, default volume, and a few more intuitive options. Click the “Done” button when you’re finished and copy the HTML code that is presented. With the code copied, head to your Tumblr settings page, select your blog, select “Customize”, and then “Edit HTML.” With the HTML provided by SMC Player copied, paste it either directly under thetag or directly above thetag. That’s it! Click on the save button and your blog should have a music player in a matter of seconds!

StreamPad

Streampad

StreamPad’s installation is arguably the most streamlined option available. Simply head to the StreamPad site and select the “Get the Code!” icon. From here, you’ll be prompted to choose which platform you want to install on. Select Tumblr (or whatever platform you’re interested in using) and you’ll be provided with the necessary code for installation. Below the provided code, there’s an intuitive customization section that allows you to make decisions about the default text of your player, its color, the volume controls, and so on. Be sure you make these changes before you copy the provided code or your customization won’t be reflected in the player you install.

Once you’re finished customizing, head to the Tumblr settings page, select your blog, click the customize option, and then select “Edit HTML.” Here you can enter the code provided by StreamPad, but be sure to paste it directly before the tag. If you’re not sure where to look for that tag, do a CTRL + F search for . Once you’re done, simply click “save changes” and try out your new music player!

Wikplayer

WikPlayer

The Wikplayer installation process is broken into four steps which are divided across the four tabs at the top of the homepage app. In the first step, you’re prompted to import a previous playlist or create a new playlist. In the second step, you select the skin that matches your blog the most. This includes the ability use custom skins, change player type, or edit song titles. In the third tab, you can edit and adjust your provided playlist or even upload a playlist directly from YouTube. Last but not least, the fourth tab allows you to adjust settings like the default volume, auto play configuration, and the like. That’s it! Select “Done” and you’ll be provided with the code necessary to install your music player.

Once you’ve finished building your player, you copy the provided code and head to the Tumblr settings page. Select your blog, click the customize option, and select “Edit HTML.” Paste the provided code directly after thetag or right before thetag. You can find these tags in the HTML with a CTRL + F search for. Select save changes and go give your new music player a spin!