Founded in 2010, WP Engine is one of the world’s first WordPress oriented hosting platforms. While the need for a WordPress specific platform might not be clear at first, truth be told, there are more than enough reasons to opt for such a service over traditional hosting.
Anyone with WordPress experience knows that the three major issues with the WordPress platform are site security, scalability, and speed. And because WP Engine’s service focuses specifically on overcoming these three issues, some of the world’s most popular WordPress blogs have already flocked to WP Engine, including FourSquare and SoundCloud.
One of the most significant features of WP Engine is not found in its hardware, but in its employees. WP Engine’s services are fully managed not by generic IT staff but by experienced WordPress experts. Perhaps this is one of the reasons that WP Engine is able to bring to life their guarantee of quality service.
One of the major concerns facing any serious blogger is just how scalable their blog will be as it grows in notoriety. The cheapest available hosting plans are attractive to new WordPress bloggers for obvious reasons, but if your blog starts to take off, that hosting may start to act as a bottleneck for the growth of your site.
In a worst case scenario, your blog may even get denied service by your host as it is no longer cost effective for them to host for you. WP Engine circumnavigates this problem by promising not only to never deny continued service for blogs that explode in popularity, but also to guarantee 100% service uptime – a promise backed up by prorated account credit.
And because the WP Engine servers have been optimized specifically for WordPress hosting, these highly optimized servers are consistently reviewed by webmasters and users alike as fast beyond comparison. And you do not have to take that on faith, simply load up any blog on the WP Engine service and browse around for a few seconds to get a feel for the kind of speed you can expect. Many users report average blog response times dropping from 900ms to 500ms once on the WP Engine service.
WP Engine’s servers include automatic engine upgrades and malware scans as well as automatic daily backup. These elements combined allow WP Engine to offer a hacker-free hosting service guarantee, meaning that security is the last thing you have to worry about. You can also expect full hardware RAID, servers with maxed out memory, comprehensive firewall protection, and enterprise grade architecture.
And if you are focused on serving international demographics, you will appreciate the fact that WP Engine has datacenters in the UK and Asia as well as the United States. Choosing between these datacenters comes at no additional cost and the option is available for even the cheapest level of WP Engine service.
Plans and Pricing
Among the extensive list of pros favoring WP Engine, there are a handful of cons. One of the most common complaints against WP Engine is its pricing, with personal hosting starting at $29/month, professional hosting at $99/month, and the business hosting plan at $249/month.
To be clear, the personal plan includes support for one WordPress site, 25,000 monthly visits and 10 GB of storage. The professional hosting plan extends support for 10 sites and 100,000 visits, as well as doubles available storage to 20 GB. The business plan offers support for 25 sites, 400,000 visits, and 30 GB of storage.
While these price tags may seem comparable high at first, it is important to realize they are far from unfair or unreasonable, provided that you are actually going to utilize the number of allotted visits. After all, reliable WordPress security and maintenance plugins can cost you between $8 and $40 per month depending on who you buy from, and this security is included in the price of WP Engine hosting.
But if you are running a relatively low traffic WordPress blog it may be suitable for you to start with a cheaper hosting service that offers so-called unlimited hosting for between $7 and $10 per month and only move to a dedicated WP host like WP Engine once your blog begins to pick up some traffic.
As you might expect from a WordPress oriented hosting service, focusing exclusively on WordPress hosting allows WP Engine to provide an incredibly experienced and invaluable set of customer service representatives.
Keep in mind, while just about any hosting service can provide you with someone who can answer a phone within two minutes or reply to your email in a single business day, that response will not do you much good unless the person on the other end of the line has the WordPress experience necessary to help you with your problem.
WP Engine is not ideal for low traffic WordPress sites, so you may want to hold off from purchasing service there until your blog is collecting at least 10,000 hits per month.
However, if you are running a medium or high traffic site, if you think there is a reasonable chance your site might explode in popularity by hitting the front pages of a major social media site, if you are worried about DDoS attacks, or if you are simply tired of dealing with the tedious maintenance of your WordPress blog, WP Engine could be a perfect solution to all of your problems.
And with WP Engine’s risk-free 60 day money-back guarantee, there is nothing to lose in giving it a try.